College of Naturopaths of Ontario
A brand refresh and year-round member communications for a health regulator. Clean, vibrant and built to inform.
- Client
- College of Naturopaths of Ontario
- Year
- 2022
- Disciplines
- Brand refresh, Annual reports, Newsletters, Infographics
The brief
The College of Naturopaths of Ontario needed someone to manage the ongoing design of its member and stakeholder communications. It also needed a visual refresh of its brand.
The existing materials lacked the sophistication and personality to position the College as a governing authority.
The approach
I worked within the College’s visual identity guidelines and refreshed the brand by expanding the design system. The result was a clean, vibrant look that resonated with the College’s audience.
The work
Throughout the year I designed the College’s member newsletters, annual reports, infographics and educational supplements. Other pieces included a five-year anniversary logo and a step-by-step guide to the complaints process.
Member feedback and online analytics shaped each round of work. The reach and effectiveness of the College’s communication grew year over year.
We hired Jason to create a new look and feel for all of our major publications, including digital newsletters and our annual report. The results have been outstanding. He is flexible and easy to work with, calm under pressure, designs with the intended audience in mind, and meets every deadline.
