Jason Brown

← All work

Hidden Insights

A digital-first home inspection company, built from the name up. Name, identity, website, apps, swag and clothing.

Client
Hidden Insights
Year
2024
Disciplines
Naming, Brand identity, Website, Mobile app, Web app, Swag and clothing
Website
hiddeninsights.ca
The Hidden Insights homepage. On black, the owl logo and a headline reads "Buy or fly, we only care that you are informed." in white and electric lime, beside three cards for pre-buy, pre-sale and other inspection services.

Hidden Insights inspects homes for buyers and sellers. I worked on it from the very start, and built everything a customer sees and touches.

What I built

  • The name, created together with the owner.
  • The identity and the brand.
  • The website.
  • A mobile app.
  • A contact web app.
  • Swag and team clothing.

Digital first

Almost everything happens online. Booking, payments, contacts and follow-up. The goal is simple: make the whole experience effective and efficient for homeowners, and easy for Hidden Insights to manage and keep working with its clients.

The identity

The mark is an owl. It sits beside a wide, spaced wordmark. The palette is black, white and one electric lime. The owl works at every size, from a phone screen to an embroidered shirt.

The website

Buying a home is stressful. The site turns the inspection into a story with a clear shape: Pre-Flight Prep, Lift-off, Full flight, The Landing. Each step says what happens and what the buyer gets.

Booking happens online, at any hour. Reminders go to the buyer and the agent. The report arrives within 24 hours.

The contact web app

A digital business card that lives on the phone. One tap calls, emails or texts. Another books the inspection or saves the contact.

One system

The app, the contact web app, the swag and the clothing all speak the same language as the site. A customer meets the same owl at every step.

Visit Hidden Insights

The full Hidden Insights homepage, top to bottom. The black hero with the headline "Buy or fly, we only care that you are informed.", a booking band, Your Inspection Flightpath in four steps (Pre-Flight Prep, Lift-off, Full flight, The Landing) with a drone and a thermal camera, a section on the digital inspection report, a contact form and the footer.
The whole homepage. Scroll inside the frame. The inspection is told as a flight, from Pre-Flight Prep to The Landing.
The Hidden Insights logo in white on black. An owl mark with sweeping wing lines beside a widely spaced wordmark.
The back of the square Hidden Insights business card, black with a lime ring, a round QR code and the owl saying "reach me anywhere", beside a black corduroy cap with the owl embroidered in white.
The business card and the team cap.
The Hidden Insights contact web app on a phone. Under the inspector's photo and title, large lime-outlined buttons for phone, email and text, a bright "book instantly" button, add to contacts, visit website, and messaging shortcuts, with a playful MonsterProof promo at the bottom.
The contact web app. One tap to call, email, text, save the contact or book an inspection.